Affective Primacy

In the 1890s Wilhelm Wundt, the founder of experimental psychology, formulated the doctrine of affective primacy.

Wundt said that affective reactions are so tightly integrated with the perception that we find ourselves liking or disliking something the instant we notice it, sometimes even before we know what it is. These flashes occur so rapidly that they precede all other thoughts about the thing we’re looking at.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store